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Within 24 hours on weekdays, IST. The average over the last 12 months has been just under six hours. I don't run an inbox-zero theatre — I just keep a real list and work it down. If your brief lands on a Friday evening, expect a reply Monday morning.

For one-off projects, an audit-and-roadmap engagement starts at around ₹75,000 and runs 3–4 weeks. For ongoing retainers, the minimum is 3 months at a similar floor — anything shorter doesn't give a campaign enough air to breathe, and I'd rather refer you to a freelancer if that's what fits.

Yes, regularly. I'm based in Varkala but I work on IST hours that overlap usefully with both Europe and parts of the US east coast. Roughly a third of my client base is currently outside India — Singapore, UAE, UK, and a handful in the US. Async-first communication, monthly video sync.

Neither, exactly. I'm an independent strategist with a small bench of trusted specialists I bring in when a project needs them — a designer, a developer, a video editor. You always work with me directly — there's no junior account manager in between. The bench scales execution, not communication.

The shortest engagements are 3-week diagnostics — these are popular with brands that already have an in-house team and just need a fresh set of eyes. Most retainers run 6–12 months, because that's how long it actually takes for compounding channels (SEO, lifecycle, brand) to show up in revenue. Some clients have stayed on for 3+ years; we re-scope each year.

I'll tell you on the first call, gently and clearly. There are good reasons for "not a fit" — wrong stage, wrong category, budget too tight for the goals — and they're not personal. When that happens, I usually have two or three referrals ready for people whose work I trust. The aim is for you to leave the conversation with a better next step, regardless of where you take it.