I'm Akshay. Economics graduate, equity analyst by accident, digital marketing strategist by design. I run growth for brands across Kerala and beyond — built on systems, measured in revenue, never in vibes.
I came into marketing the slow way. An economics degree, a brief stint reading equity charts in a Kochi research desk, a teaching gig, and somewhere along the line a quiet realisation that the most interesting market on earth wasn't the NSE — it was a Google search bar at 11pm with a credit card open in another tab.
That curiosity turned into a career. Six years deep, I now run digital marketing as a system — diagnosing brands, building full-funnel infrastructure, and scaling what works. Centre Head at Samnic Tech by day, independent strategist by every other hour, with a steady stream of consulting work for founders who need a partner more than a vendor.
I work with people who believe that the spreadsheet is allowed to be the boss, that a campaign without a tracking plan is a wish dressed up in CSS, and that marketing should pay for itself long before it pays for the strategist.
If that sounds like your kind of working, we'll get along.
"I didn't become a marketer. I just kept following the part of economics that paid the bills — and ended up running campaigns instead of writing about them."
I studied economics at the University of Kerala — first the BA, then the MA. Most of my classmates were headed for civil services or banks. I was reading consumer behaviour papers and wondering why nobody in those textbooks had ever met an actual consumer.
For a year I worked as a junior equity analyst at Hedge Equities. I learned how to read a balance sheet, how to write a coherent recommendation note, and how a small mistake in a number can quietly destroy somebody's retirement plan. That last lesson never left.
In 2020 I joined Inmakes Learning Hub as a digital marketing intern, mostly because the job description had the word "analytics" in it. Within three months I was running campaigns end-to-end. Within six, I was managing a team's worth of channels solo. The internet didn't care about my degree — it cared whether the funnel converted. Refreshingly meritocratic.
From there: Chegg India as a network expert (1,000+ student queries a week, mostly economics — yes, the degree finally paid off). Then back to academia briefly as a guest lecturer at the University of Kerala, teaching the next batch the same papers I once questioned.
2023 was the year things compounded. Wiktrip brought me on as Digital Marketing Manager — travel vertical, scrappy team, real revenue numbers on the line. Same year, Samnic Tech offered me the Centre Head role. Two operator seats simultaneously, plus an independent client list that grew by referral.
That's roughly where I am now: running operations at Samnic, growth at Wiktrip, and consulting independently for a small set of brands I genuinely want to work with. The list is short on purpose. I'd rather move three brands meaningfully than mass-produce mediocre work for thirty.
Hunches build pitch decks. Data builds revenue. Every recommendation I make is anchored to a number you can verify — and every campaign reports up to a metric your finance team can audit.
A campaign ends. A system compounds. I'm not interested in the one-month sprint that wins an award and dies in a slide. I build the tracking, the playbooks, and the infrastructure that keeps paying off.
If the number's bad, the number's bad. We don't paper over it with a chart axis or a flattering window. The fastest way to fix a broken funnel is to admit it's broken — preferably in week two, not month six.
Real growth isn't a spike — it's interest on interest. I optimise for the channels that get cheaper and stronger over time, not the ones that need an ever-bigger budget to stand still.
Your analytics, your ad accounts, your last six months of creatives, your landing pages. No proposal goes out until I've seen the data with my own eyes.
Communication lives where you already work. No new tool to learn, no weekly status meeting that could've been a Loom video.
Weekly numbers every Monday by 11am. If I'm late, you can ask why. If I'm on time, you don't have to.
If your product, market, or budget makes the numbers unrealistic, I'll say so in the first call — and likely refer you to someone better suited.
Accounts, dashboards, SOPs, creative files — all owned by you, all handed over clean. No hostage-taking, no "agency lock-in".
Bi-annual self-audit, shared with active clients. If a tactic stopped working in Q1, you'll hear it from me before you hear it from a competitor.
Heading day-to-day operations for a tech services centre — vendor management, hiring, internal marketing, and the unsexy P&L spreadsheet work that keeps the lights on. Built the marketing function from zero, currently running on a paid + organic mix that's grown qualified leads ~3× year-on-year.
Running the full marketing stack for a Kerala-focused travel brand — Google Ads, Meta, content, partnerships. Highlights: cut blended CAC by ~40% in the first six months, ranked the brand on page one for a stack of competitive "things to do" queries, and 3.2× ROAS on a flat budget.
Taught microeconomics and applied research methods to MA students. Most useful side-effect: re-learning how to explain a complex idea to someone hearing it for the first time — a skill that turns out to be 80% of strategy work.
Subject-matter expert on the economics queue. ~1,000+ student queries reviewed; quality scores consistently in the top decile. The job that taught me how to write fast, write right, and not get precious about my own draft.
Where it all started. SEO, Google Ads, Meta, email — first hands on every channel I still work with. Promoted to running channels solo within six months after the senior marketer left mid-quarter.
The job that taught me that a small error in a number can ruin somebody's day. Still the discipline I lean on most when reviewing client dashboards.
Most of my best campaign ideas have arrived somewhere between Varkala beach and Anchuthengu. The brain solves problems faster when the legs are busy.
Shooting 35mm, mostly Kerala weather and street geometry. The film roll is the original 24-asset content calendar — and you only get one shot per frame.
Behavioural economics from the 1970s holds up surprisingly well. Most "growth hacks" are just Daniel Kahneman wearing sunglasses.